The WLA is made up of a number of members who are gathered together in order to advance the wellbeing and the interests of a variety of State-authorized lotteries. The WLA has developed the WLA Responsible Gaming Principles and Framework to maintain and advance high levels of corporate responsibility. The WLA Responsible Gaming Principles and Framework looks into the responsibility and jurisdiction territories have in providing gaming products. The decisions as to when and where to allow a gaming system or lottery are often complex and the WLA strives to make decisions and process clear for all concerned. Members of the WLA are committed to the principles of the association and seek to go forward in a positive manner. Through knowledge-sharing and building on the experiences of other members, communities can improve their business in line with the wishes of the authorities and the needs of their customers. Fairness and connectivity in lotteries leads to companies and customers gaining access to high jackpots and a high degree of player liquidity across the board.
The WLA wants to be recognized as a leading force in the lotteries market, allowing members to achieve their own goals in a fair and ethical business. To do this, the WLA acts with transparency at all times and focuses on accountability to make sure the association is considered to be acting with integrity. Along with integrity comes professionalism, a key factor in business today whether the business is gaming or farming. And alongside the key values of business, the WLA operates with innovation and creativity to advance the lottery industry to the next stage.
In order to reach its objectives, the WLA works to gather information about the lottery and gaming business and make it available to its members. The association also runs education and continuing professional development opportunities for members. Above all, the WLA strives to advance responsible play for the benefit of businesses, authorities and customers. By providing one voice for a wide variety of regional associations and businesses, WLA is working to disseminate consistent messages and enable members to advance their causes, increase sales, contribute more revenue to good causes and work responsibly together.